News — Pancake Day, 16th February


Shrove Tuesday, otherwise known as Pancake Day, this year falls on 16th February, and across the country many families will be spending their evening whisking up a storm in the kitchen and flipping those frying pans.

This popular excuse to indulge has seen pancake recipes grow in abundance over the years from the basic flour, eggs and milk batter to experimenting with crispy crepes, American-style ‘stack-em’ high fluffy pancakes and more recently, the more health conscious gluten and dairy free choices.

Not only have the batter recipes evolved but so have the choices in toppings.  Classic lemon and sugar is still popular amongst many, however the ‘no-holding-back’ option seems to be the goal with an ‘anything goes’ mentality.  Banana, whipped cream, ricotta, avocado or even maple soaked bacon, sweet meets savoury and the choices are endless.

In the spirit of this delicious celebration we have chosen our favourite pancake recipe for you to try, along with a selection of products chosen from our essential retailers to help make your Pancake Day a success. Get flippin’!

Waitrose buttermilk pancakes with raw chia berry jam recipe

The secret to these light and fluffy pancakes is not to overmix the batter – it should be quite thick and there’s no need to worry about any lumps!

  • Preparation time: 15 minutes
  • Cooking time: 15 minutes
  • Total time: 30 minutes

Serves: 4


2 tbsp chia seeds
4 tbsp coconut water (find this in the chiller cabinet next to the fruit juice)
150g pack essential Waitrose Raspberries
170g pack essential Waitrose Blueberries
2 tbsp maple syrup, plus extra to serve
250g plain flour
1½ tsb baking powder
1 tsp bicarbonate of soda
2 tbsp caster sugar
2 x 284ml tubs buttermilk
1 large Waitrose British Blacktail Free Range Egg, lightly beaten
50ml melted butter, plus 1-2 tbsp extra for frying (or substitute butter to coconut oil to fry with)


  1. Place the chia seeds and coconut water into a tall container. Set aside to soak for 10 minutes until expanded. Add 100g of the raspberries, 1 tbsp of the blueberries and the maple syrup to the container. Using a stick blender, whizz until well combined. Set the jam aside in the fridge until ready to serve.
  2. Meanwhile, sift the flour, baking powder, bicarbonate of soda, sugar and a pinch of salt into a large bowl. Whisk the buttermilk, egg and melted butter in another bowl until combined. Fold the buttermilk mixture and 75g of the blueberries into the dry ingredients until just combined. The mixture will be thick and lumpy.
  3. Heat 1 tbsp butter in a large frying pan over a medium heat. Add 5 tbsp of the mixture to the pan to make 1 pancake and cook for 2 minutes until bubbles start to appear and the underside is golden. Carefully turn over and cook for a further 1-2 minutes until golden and cooked through.
  4. Remove from the pan, cover and keep warm while you cook the remaining 7 pancakes, cooking up to 3 at a time if you have a large enough pan. Serve the pancakes with the jam, remaining berries and extra maple syrup.
A few extras

WHSmith: Pancakes! An Interactive Recipe Book (Cook in a Book) £11.91

Get the little ones involved with this interactive recipe book.  They’ll have loads of fun being a mini pancake flipper while learning the step by step process, and with the interactive features such as pull-tabs and wheels these are perfect for young chefs-to-be!

WHSmith: Posh Pancakes Over 70 recipes, from hoppers to hotcakes £10.65

Take some inspiration from this pancake cook book where you’ll find pancake examples from all over the world, from Sri Lankan hoppers to Vietnamese Banh xeo.  With over 70 recipes to choose from you won’t be short of ideas.

Robert Dyas: Tefal Origins Thermospot Non-Stick Frying Pan 24cm £12.99

Don’t you hate it when your pancake gets stuck to the frying pan? Top tip – use oil not butter as butter burns – but also you need to have a decent frying pan. This Thermospot frying pan with a non-stick coating is ideal for the perfect pancake flip.

Holland & Barrett: Vita Coco Coconut Oil 250ml £6.99

Grape Tree: St Lawrence Pure Organic Maple Syrup 250ml £5.99

For the sweet lovers this pure, organic maple syrup is the perfect natural sweetener and is suitable for vegetarians and vegans.


Prices correct at time of publishing.

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